about us
Home » about us
Apartments occupied to date
Projects nationwide
Long-time residents have chosen us
Projects under construction and marketing
New apartments
Cities nationwide
“Thanks to the vision that guides us, our unique methodology, the expertise of our team, and the personal attention we give to each and every resident, Aura is proud to be the only company in Israel which has successfully launched, completed, and handed over a large and diverse number of redevelopment projects, including especially complex projects.”
Aura builds a unique living experience, which has been renewing the fabric of life in Israel for over 15 years, and for the past seven years in a row it has been chosen as Israel’s leader in urban renewal.
Our operations are focused on establishing entire and exceptional residential communities which offer a comprehensive living experience which includes meticulously planned neighborhoods, high-standard construction and innovative design, green public spaces, local kindergartens, and neighborhood retail. We do this so that you, our residents, get an optimal quality of life and a warm and embracing community.
“To me, urban renewal is first and foremost about the people and residents. We were chosen by the residents to be their partners, and not the other way around. For us it is a great honor and huge responsibility, therefore I am personally available for each and every one of you. The long-time residents and buyers of each project are the heart of our operations, and we therefore place them in the center, from the signing stage until the handover. Our exceptional capabilities in the urban renewal sector, the unique experience we have developed over the course of decades, is the reason for our success and our status as the largest, most successful, and leading real estate company in Israel – mainly thanks to you, who have chosen us as your partners”.
Yaacov Atrakchi, Owner and CEO of Aura
Apartments occupied to date
Projects nationwide
Long-time residents have chosen us
Projects under construction and marketing
Cities nationwide
New apartments
With you all the way, working to create value for you
A pioneer in its field, Aura is the company which initiates the most complex transactions in the housing market, using the best professional knowledge and creativity. Aura is a growing family, which preserves its human capital, customers, and stakeholders.
“First and foremost, we build communities, not just buildings and walls.
We believe that public spaces are no less important to quality of life than buildings or apartments. This is why we have joined forces with local authorities to make sure that every project will be an integral part of a neighborhood, making it possible to lead a nice and comfortable lifestyle with kindergartens nearby, in proximity to transportation routes, playgrounds, retail spaces, green spaces, and bicycle lanes. We build entire complexes as a single whole, and we make a contractual commitment to you that you will move into a new, living and breathing neighborhood, and not an ongoing long-term construction site.”
Yaacov Atrakchi, Owner and CEO of Aura
Aura’s business card
Aura is Israel’s largest and leading urban renewal (redevelopment) company, with over 110 projects nationwide of approx. 50,000 apartments, 13 projects of which with approx. 5,000 apartments are under construction and marketing in 2024. The Company’s core activity is urban renewal (redevelopment). Aura is the only urban renewal company in Israel that has occupied over 5,000 apartments to date. The Company’s two flagship projects are Ono Valley in Kiryat Ono and High Gardens in Yehud, which together boast over 1,500 apartments, and have set a new standard for redevelopment in Israel.
- Aura pays significant attention to maintaining personal relationships with residents and buyers and productive relationships with local councils, out of a commitment to create value for all parties and to meet defined handover deadlines.
- Aura was founded and is managed by its control holder, Adv. Yaacov Atrakchi, who is considered to be a pioneer in urban renewal in Israel, with over 25 years of experience in redevelopment projects and decades of experience in real estate.
“Thanks to the trust and partnership we receive from the market’s leading financial entities, insurance companies, and banking institutions, we bring a financial robustness to the table that is exceptional in the Israeli economy, which ensures the success of our projects. “
Yaacov Atrakchi, Owner and CEO of Aura
Foundations of shared success
The goal of our focus on urban renewal is for us to have a positive impact the fabric of life in Israel.
The dramatic improvement that we have created in the supply of high standard apartments across Israel has
led to Aura being ranked as the leading urban renewal company in Israel for 7 years in a row.
Our work and our success are based on a deep commitment to our vision, and clear and well-defined principles.
Commitment to innovation
The vision of “Aura Renewing Israel [Ltd.]” is expressed first and foremost through a unique approach to urban renewal: We build communities and pay significant attention to development of green and public spaces. Our projects’ locations in proximity to main traffic routes and educational and cultural institutions is as important for residents’ quality of life as the construction standard of our apartments and buildings. During the building process, we usecutting-edge methods and technologies, from the design stage, where we collaborate with the most innovative and prominent architects in Israel, through the choice of raw materials, to the uncompromising standard of our finishings. We also invest in developing Israel’s future generation of architects by keeping up to date with the latest knowledge through a collaborationwith Reichman University ([formerly] the Interdisciplinary Center Herzliya) in an active academic arena in the field of urban renewal.
Commitment to quality
Every building project must stand the test of time, which is a daily test for many years on end.This is all the more so true for renewal projects that replace the old with the new. The lasting satisfaction with the projects led and built by Aura is the best testimony of the Company’s construction quality, from the choice of raw materials to the finishings.
Commitment to community
Aura doesn’t merely build buildings. With great passion, it builds and renews entire neighborhoods and communities, through an understanding that urban renewal transforms old homes and environments into modern and advanced environments. It creates a new fabric of life and promises a fundamental and enriching transformation in the day-to-day life of residents. Each Aura housing project is intended to create a vibrant living environment includinginfrastructure, public buildings, educational institutions, health services, retail centers, sports and activity fields, green gardens and parks, all of which gives residents a better, more modern place to live and raise a family.
Commitment to the customer
(Over 30,000) families in Israel can testify to the attentiveness, dedication and responsiveness of Aura’s team (including our designers, builders, and marketing personnel) to the needs, demands, expectations and aspirations of each and every family. Aura knows that both the long-time residents of its urban renewal projects (who receive a modern and upgraded apartment without having to add or pay even one shekel) and the buyers of the new apartments are making the most important deal of their lives by buying an apartment in an exceptional project.
Commitment to relationships
The scale and importance of the task we have undertaken dictate the principles by which we conduct all of our operations and the relationships forged between our employees and the long-time residents and suppliers. The pursuit of excellence and transparency has led us to establishing clear communication based on reliability, availability, current and trustworthy reports, and complete transparency. Trust is our most important asset.