Management and position holders

Adv. Yaakov Atrakchi

Owner and CEO

Adv. Yaakov Atrakchi holds an LL.B and a B.A in Economics and Political Science, and an MA in Public Administration and Local Government. Before founding Aura – Renewing Israel Ltd., Yaakov served in a number of key public service positions, including managing a leading government building and development company.

Yaakov, is married to Sigal, an attorney, is a father of three, and lives in Tel Aviv.

“Aura is here to stay and to lead the housing industry in Israel. Together with all of the women and men at Aura, I am committed to continuing to lead the Company forward at the forefront of the sector, and continuing to create significant added value for residents and for the neighborhoods and cities in which they live. To me, this is modern Zionism of the mid-2020s.”

Hod Betzer

Deputy CEO

Ariel Peshin

CFO

Guy Hanina

VP Engineering

Or Harpaz

VP Business Development

Liat Ben Abu

VP Planning

Merav Beckman

VP urban renewal
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Hod Betzer

Deputy CEO

Colonel (res.) Hod Betzer holds a BA in Economic and Logistics from Bar Ilan University, an MA in Political Science from the University of Haifa, and an MBA with a major in Finance from the Peres Academic Center. Hod is a graduate of the Directors Course at Reichman University ([formerly] the Interdisciplinary Center Herzliya).

Before joining the Company in 2021, Hod served as the Alternate Director General of the Prime Minister’s Office, managed an income-producing real estate company, and served in the IDF for 28 years.

Hod is married to Adv. Idit Betzer, is a father of six and grandfather of three, and lives in Elkana.

“I chose to join the #1 urban renewal company in Israel, which combines strength and power in its sector together with rapid growth, in a fiercely competitive market, under steadfast leadership. I believe that with coordinated work, transparency, reliability, and concern for customers, we will continue to embody the Zionism of the 21st century.”

Ariel Peshin

CFO

Ariel Peshin holds a BA in Economics from Bar Ilan University and an MA in Economics in the Finance and Banking Track from Bar Ilan University. He has over 30 years of experience in finance and real estate in Israel and overseas.

Ariel formerly served as CFO in leading public contracting and development companies in Israel.

“Aura’s financial power, and the trust it has built with banks and financial entities, is a result of the Company’s professional capabilities, prominence in the housing industry, and daily conduct.”

Guy Hanina

VP Engineering

Guy Hanina holds a BA in Civil Engineering from the Technion.
Guy has many years of extensive experience as a VP Engineering in leading building and development companies, both private and public. Guy is a married father of three who lives in Kfar Yona.

“I believe that construction is the product of infinite details, and through thoroughness, striving for perfection in performance, and excellence, the sky is the limit. I chose to come back to Aura, which, as the leading company in the sector, implements these principles and constantly sets new standards in its projects and for the entire industry.”

Or Harpaz

VP Business Development

Or Harpaz holds a BA in Political Science and East Asian Studies from Tel Aviv University, and is a graduate of Real Estate Appraisal Studies at the Technion. Or joined the Company in 2013 and has held several positions at Aura. Concurrently, he also coordinates educational activities for at-risk youth on a volunteer basis.

He is married and a father of three.

Liat Ben Abu

VP Planning

Liat holds a BA in Landscape Architecture and an MA in Urban Engineering.

Arch. Ben Abu’s career has spanned over 20 years, in which she engaged in all areas of urban planning and building licensing, and in interfaces with residents, developers, and local authorities. In her last public position, Arch. Ben Abu served as the City Engineer of Or Yehuda, during which she led large-scale urban renewal plans.

She is married and a mother of four children.

“Urban renewal projects are partnerships between equals. Aura’s success derives from the collaboration between the Company’s team, which brings professional knowledge, and the apartment owners, who bring their needs and dreams to the table.”

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