Aura’s business strategy
Aura has been ranked as Israel’s largest and leading renewal (redevelopment) company for 7 years in a row, and is included as a leading company in the urban renewal rankings by Dun & Bradstreet, Madlan, and Globes. We view ourselves as partners in realizing the Zionist vision to build up and develop Israel, with the aim of establishing entire residential communities that provide high-standard living for the residents of Israel.
Aura’s vision and objectives is implemented through a clear strategy based on the following values:
A distinct focus on urban renewal projects, which positions Aura as Israel’s leading company in urban renewal.
Identifying and promoting projects in areas around Israel that are in demand, which ensures added value in the short and long term.
Launching marketing and sales campaigns gradually, to promote the Company’s business strategy.
Every year, creating a pipeline of new projects with at least 1,000 apartments at various stages of development.
Establishing residential communities and developing income-producing retail real estate, with the aim of renewing the entire urban space.
Acquiring land with approved and valid zoning plans, which make it possible for projects to be completed as quickly as possible.
Core operations are managed by the Company’s team only, from the design and development stage, through marketing and sales, to QA.
Financial and operating transparency vis-à-vis residents, local authorities, service suppliers, and business and professional stakeholders.
Developing academic research in building, in order to strengthen the human capital in such field and improve the quality of life in Israel.
